JAPAN
Providing innovative online training to partner sales teams
To help with training the salesforce of its partners, BNP Paribas Cardif has developed an innovative tool designed to upskill the sales teams of over 60 distribution partners. This fully online training solution empowers partners to master complex insurance products such as Creditor Protection Insurance (CPI) through interactive lectures, quizzes and role-play scenarios.
TutorBot is revolutionising traditional sales force training with its dynamic and accessible format and with the ability to plug in our AI services. It allows users to engage with content anytime and anywhere. With its intuitive interface, the tool enables learners to benefit from two-way instructions with the insurance tutor, which was hard to do with a conventional training approach.
By incorporating interactive trainings such as quizzes and talking points, TutorBot helps sales teams to address customer concerns, gain confidence, strengthen product knowledge and sharpen sales techniques. 70% of partners who tested the tool are satisfied. This not only enhances the customer experience, but also boosts partners’ conversion rates.
In a highly competitive market, this tool is proof of BNP Paribas Cardif’s commitment to proposing AI and digital services to partners and a key component of its partnership approach. TutorBot reflects BNP Paribas Cardif’s will to deliver high-value, tailored solutions that drive partner growth and success.
For end clients, this innovation translates into a better understanding of insurance options and effective support for decision-making throughout the subscription process.
The BNP Paribas Cardif +
“We are a key digital innovator for our partners.”
“In 2024, we tailored and tested our TutorBot with two partners and 50 participants. The results have been positive, cementing our position as a key digital innovator for our partners. By understanding their needs, we continuously seek ways to sharpen their competitive edge. Leveraging AI for sales force training is the way forward in a fast-moving landscape marked by high employee turnover and the frequent introduction of new products. The interactive format and user-friendly interface of TutorBot have been widely acknowledged, with nearly 80% of participants finding the tool both useful and empowering thanks to its training approach. Building on this success, we are now preparing for further developments and expanding testing to additional partners.”.
FOCUS
Strengthening life insurance execution capabilities
With the acquisition of Neuflize Vie, BNP Paribas Cardif and Neuflize OBC, the private banking unit of ABN AMRO joined forces in 2024 to set a new benchmark for high-end life insurance in France. This strategic partnership enables BNP Paribas Cardif to expand its life insurance offering thanks to Neuflize Vie’s expertise. The alliance gives BNP Paribas Cardif access to insurance products that are better adapted to their specific needs, including more innovative and personalised savings products.