GROWTH
ADDRESSING EVOLVING CUSTOMER NEEDS
Product scopeextension
BRAZIL, LATIN AMERICA
Making health coverage more accessible to underinsured people
In Brazil, where 75% of the population still does not have private insurance, getting quality and affordable health coverage is still difficult for many people. BNP Paribas Cardif renewed its partnership with the retail giant Magazine Luiza for more than 10 years and launched a new exclusive and extensive health insurance plan to better cover the retailer’s customers.
With more than 1,300 stores and 13 million clients, Magazine Luiza is a benchmark in the Brazilian retail space. It has a long-standing and intimate relationship with its customers and is always looking for opportunities to meet their needs. After 20 years of partnership, Magazine Luiza has once again teamed up with BNP Paribas Cardif, to create a tailored solution to protect underinsured people at a reasonable cost. Available nationwide, both in-store and online, Magalu Health Protection, designed and powered by BNP Paribas Cardif Brazil, has hit the market at a very affordable entry price, thus making insurance more accessible. The product also includes innovative complementary offers such as an extensive network of affiliated health professionals and non-standard services such as a geo-specific personalised platform for medical appointments.
By choosing BNP Paribas Cardif, Magazine Luiza has boosted its competitiveness across both online and in-store segments by sending a powerful signal to its clients, while leveraging this partnership based on expertise, seriousness and customer care. With their aligned visions, Magazine Luiza and BNP Paribas Cardif contribute together to making insurance more accessible in Brazil.
