SUSTAINABILITY
FOCUSING ON POSITIVE IMPACT
After-sales and claims
PROTECTION
CHILE, LATIN AMERICA
Enhancing customer care through end-to-end communication
In Chile, BNP Paribas Cardif is meeting its mission to make insurance more accessible by launching a massive new multimedia campaign to find and assist beneficiaries of unclaimed life insurance policies.
This initiative delivers greater value by helping secure funds for the designated beneficiary. This unprecedented move acts as a lever in a very competitive market, since it contributes to elevating the image of local distribution partners.
This awareness campaign, which runs on TV, print, radio, social media, and display ads, was designed to reach two million Chileans. It establishes a new standard in the industry, showcasing a genuine commitment to the community.
By actively seeking potential beneficiaries, BNP Paribas Cardif in Chile is not only adding value to the experiences of clients and partners but also underscoring its commitment to playing its full role as an insurer, supporting its clients whenever they need it.
“This initiative is differentiating, since no other insurance company strives to conduct widespread communication in order to find unclaimed life insurance beneficiaries. The nationwide scope of this search resonates positively in the lives of many individuals who, unknowingly, could be legal heirs to a life insurance policy. Because we are setting the benchmark, we are truly excited to be creating positive impact that extends beyond the traditional boundaries of the insurance industry,”