Pre-sales and sales
BELGIUM, EUROPE
ENHANCING SUBSCRIPTION AUTOMATION
BNP Paribas Cardif in Belgium has developed and launched a tool for its local network of 3,500 partner brokers. The teams rolled out a dedicated platform that integrates features such as 100% online subscription management, an online medical questionnaire, e-signature and a feedback loop. Partners can either take advantage of a pre-programmed interface or integrate the sales process into their environment via APIs. This new tool is designed to improve partners’ processes and help them better meet their clients’ needs.
Since May 2023, 93% of subscriptions have been completed through this automated system, with 74% of policies issued in real time, highlighting the system’s efficiency for brokers. With the implementation of the enhanced web solution, e-signatures have reached 32%. By leveraging digital tools and processes, BNP Paribas Cardif in Belgium meets the needs of its partners and sets new benchmarks for online subscriptions at each step of the sales journey, from advisory services to contract issuance. This holistic approach not only simplifies the subscription process for CPI mortgage loans and consumer loans, but also ensures a seamless experience for clients in Belgium.
The launch spanned several key phases, beginning with an awareness-building phase to help in understanding and advocating the benefits of the automated subscription system. Following this, an analysis of customer needs was conducted to tailor the subscription experience. Then, the core of the process is the subscription phase, where brokers engage with the digital platform to choose the product features they want – APIs are also available to enable customisation. The e-signature further digitises the experience, allowing instant verification and confirmation, while notification of finalised documents ensures that customers are informed of the subscription status.
93% OF SUBSCRIPTIONS WERE COMPLETED THROUGH THIS AUTOMATED SYSTEM