Business Report 2023

GROWTH

Pre-sales and sales

FRANCE, EUROPE

DISTRIBUTING FLEXIBLE AND DIVERSIFIED SAVINGS PRODUCTS AVAILABLE AT A CLICK

BNP Paribas Cardif teamed up with France’s leading independent online broker assurancevie.com for exclusive distribution of Lucya Cardif, a life insurance contract that offers simple access, flexibility and competitive terms. The product targets people who want to manage their savings themselves while taking advantage of on-demand advice from experts.

Designed for digitally savvy savers who are conversant with life insurance products, Lucya Cardif gives policyholders direct access to a complete range of investment vehicles without any front-end commission. This contract, which offers low management fees and is available for an initial investment of €500, provides clients with access to more than 2,300 underlying assets, including a wide variety of unit-linked products.

The contract enables the online broker to diversify its offering by providing solutions with solid financial security. The BNP Paribas Cardif offer is integrated directly on the assurancevie.com site using application programming interfaces (API) developed by BNP Paribas Cardif IT teams.

Pre-sales and sales

GERMANY, EUROPE

Integrating seamless insurance products within an online mortgage marketplace

The new collaboration between BNP Paribas Cardif in Germany and Hypoport’s Smart Insurtech consists in embedding protection within the partner’s financing proposition. Europace is Germany’s largest transaction platform for real estate financing. Working with Smart Insurtech, Europace’s sister company and technical integration platform, BNP Paribas Cardif plugs into its partner’s system to distribute insurance products alongside mortgage offers.

Consumers can thus add a tailor-made insurance offer from BNP Paribas Cardif embedded in a fully secure digital process thanks to platformisation.

This seamless integration of insurance products includes protection against risks such as death, disability, or unemployment.

The journey is simplified and frictionless for both customers and financial advisors time-consuming post-processing costs in the back office disappear, manual process steps are eliminated, and errors are minimised by an automatic and fully digital application workflow.