Business Report 2023

Pre-sales and sales

JAPAN, ASIA

Enabling a personalised and instantaneous insurance offer

As 40% of Japanese homebuyers regret their initial choice of Creditor Protection Insurance (CPI)^* According to the 4th Awareness Survey conducted in Japan by Cardif Assurance Vie., BNP Paribas Cardif in Japan has launched the CPI Advisor, an online tool to provide prospective homebuyers with a 1-minute online questionnaire, helping them assess their insurance needs and get tailored and trustworthy CPI recommendations. This simple experience, co-designed and implemented with Japanese fintech Sasuke Financial Lab, is accessible any time from any device.

This quick online questionnaire gathers relevant information such as age, property price, lifestyle habits, or risk appetite. Based on an internally developed scoring model, the CPI Advisor helps customers better grasp their options at a pivotal moment in their purchasing journey.

This valuable asset is a time-saving hack for the partners of BNP Paribas Cardif in unlocking new possibilities to better understand their customers, and thus better serve them. The recommendation algorithm is fully customisable for each partner’s specific portfolio. Launched as a pilot project with three partner banks in 2023, the tool generated 820 tailored recommendations in four months and drove 4.5 times more web traffic. Easy to integrate and deploy, it supports and works alongside sales teams to foster efficient and trustworthy relationships with clients.